Beverages

Beer continues to be the most consumed alcoholic beverage in the world, but the balances within it are constantly changing. Craft beer makers are increasing their market share day by day in the beer industry dominated by top beer brands.

With the new Bud Light Lemon Tea, Bud Light is expanding its citrus peels range created by innovative brewing methods.

Success in professional sports brings fame and gain. Athletes who use the fame they have gained makes much more financial income. Conor McGregor, Mixed Martial Arts (MMA) World Champion, is one of the most successful professional athletes in branding his name. Today, Conor McGregor, founder of Eire Born Spirits, announces the launch of Proper No. Twelve Irish Whiskey in Australia.

Not every innovation has to be in tech products. Alexandros Sophocleous created a brand new product line with the idea of Saffron tea. I talked to him about the saffron infused rooibos tea brand SAFFOS.