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Business - Career - News

PUMA appoints Arne Freundt as new Chief Executive Officer

Arne Freundt has been announced as PUMA's new CEO and Chairman of the Management Board. As of January 1, 2023, Arne Freundt will take over the role of Bjørn Gulden, who has been CEO for nine years.

Friday, November 11, 2022

PUMA appoints Arne Freundt as new Chief Executive Officer

PUMA appoints Arne Freundt as new Chief Executive Officer - Photograph by Courtesy of PUMA

Business
Career - News

Melisa Kaya

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After Bjørn Gulden's decision to leave the company, PUMA signed a four-year contract with Arne Freundt effective January 1, 2023. Arne Freundt, who joined PUMA as a global director of strategy in 2011 and has held different positions for more than 10 years, has become the new CEO of PUMA.

Arne Freundt, who has been serving as Chief Commercial Officer since June 2021, previously held positions such as Global Director Retail and E-commerce, Global Director Strategy and General Manager EMEA.

Stating that he feels privileged after signing the four-year contract, Arne Freundt will be at the helm of the PUMA brand in the coming period.

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