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FASHION - NEWS

IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection

In collaboration with supermodel and environmentalist Gisele Bündchen, IWC Schaffhausen has launched a worldwide advertising campaign for the new Portofino collection.

Friday, September 9, 2022
IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection

IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection - Photograph by Courtesy of IWC Schaffhausen

FASHION - NEWS

by Melisa Kaya

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The Swiss luxury watch manufacturer IWC Schaffhausen, founded in 1868 by Florentine Ariosto Jones, collaborated with Gisele Bündchen, who was appointed as the brand's first Environmental and Community Projects Advisor, on the advertising campaign of the new Portofino collection.

IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection - Photograph by Courtesy of IWC Schaffhausen
IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection - Photograph by Courtesy of IWC Schaffhausen

In the advertising campaign, Gisele Bündchen wore the new Portofino Chronograph 39 and captivated watch enthusiasts. Gisele Bündchen, one of the most successful supermodels in history, has worked with the world's most famous photographers and fashion designers throughout her 27-year career. Gisele Bündchen, who has been the Goodwill Ambassador for the United Nations Environmental Program since 2009, is more than just a supermodel, she is a role model and a source of inspiration.

IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection - Photograph by Courtesy of IWC Schaffhausen
IWC Schaffhausen collaborates with Gisele Bündchen for the new Portofino collection - Photograph by Courtesy of IWC Schaffhausen

Gisele Bündchen made her first appearance as the face of a collection after becoming Environmental and Community Projects Advisor to IWC Schaffhausen. Although we see Gisele Bündchen mostly wearing the new Portofino Chronograph 39 on her arm in the campaign shots, she also introduced new Portofino models in 34 millimeters and 37 millimeters from the renewed Portofino line with a comprehensive upgrade.

The new Portofino Chronograph 39 stands out with its classic, elegant and sporty look and is powered by the IWC-manufactured 69355 caliber movement. The Portofino Automatic 34 collection also stands out with new colors and calfskin strap options. The Portofino Automatic 37 and Portofino Automatic Moon Phase 37, two important parts of the new collection, are also powered by IWC-manufactured self-winding movements with a power reserve capacity of 120 hours.

The appointment of Gisele Bündchen, who represents elegance and sustainability, to this new position at IWC Schaffhausen once again demonstrates the importance the brand attaches to sustainability and environmental protection. The collaboration that has been going on for many years has moved to a new dimension.