×
Latest News
Fashion
Lifestyle
Sport
Home
Travel
Real Estate
Business
Brands
BMDb Lists
Sections
Bontena on Social Networks
Bontena Brand Network Official Facebook Account Bontena Brand Network Official Instagram Account Bontena Brand Network Official Twitter Account Bontena Brand Network Official Pinterest Account
© 2022 Bontena Brand Network. All Rights Reserved.
Use of this site constitutes acceptance of our Terms of Use and Privacy Policy.


×
Bontena on Social Networks
Bontena Brand Network Official Facebook Account Bontena Brand Network Official Instagram Account Bontena Brand Network Official Twitter Account Bontena Brand Network Official Pinterest Account
© 2022 Bontena Brand Network. All Rights Reserved.
Use of this site constitutes acceptance of our Terms of Use and Privacy Policy.


FASHION - NEWS

BVLGARI collaborates with ZEPETO for BVLGARI World

BVLGARI expands its presence in the virtual world by opening the BVLGARI SUNSET IN JEJU pop-up store on ZEPETO, Asia's biggest metaverse platform.

Wednesday, August 31, 2022
BVLGARI collaborates with ZEPETO for BVLGARI World

BVLGARI collaborates with ZEPETO for BVLGARI World - Photograph by Courtesy of BVLGARI and ZEPETO

FASHION - NEWS

by Melisa Kaya

Facebook Share Twitter Tweet

The pop-up store and a café physically located in Parnas Hotel Jeju was created virtually in ZEPETO. BVLGARI ZEPETO World promises its visitors brand new experiences and invites ZEPETO users to have fun and experience BVLGARI luxury without visiting the physical store.

The 2022 BVLGARI Resort collection is on display at BVLGARI ZEPETO World. Visitors will be able to both examine the new collection closely and experience unique beverages and desserts during their time at BVLGARI SUNSET IN JEJU.

ZEPETO metaverse platform has 320 million users and 80% of these users are teenagers. Targeting the generation Z with this project, the Italian luxury brand BVLGARI also offers fun and gifts to users who visit BVLGARI SUNSET IN JEJU.

Different quests await visitors at BVLGARI SUNSET IN JEJU, and users who complete a quest will receive the BVLGARI Resort Collection and signature accessories, and can dress up their avatars with these BVLGARI branded items. While BVLGARI offers tangible and palpable luxury in the real world, it also expands its presence in the virtual world.